Intro
London Stock Exchange Group (LSEG) is one of the world’s leading providers of financial markets infrastructure and delivers financial data, analytics, news and index products to more than 40,000 customers in 190 countries.
In 2021 LSEG aquired Refinitiv (one of the world’s largest providers of financial markets data and infrastructure) and with that a much more advanced and accessible design system. LSEG's website over the years grew organically larger and larger and found its limitations in the CMS. In 2022 a project was kicked off to migrate the LSEG.com website to a new CMS, restructure the navigation, remove or consolidate pages, reimagine the most important sections and live up to WCAG accessibility standards. Plus using and updating their new Design System from Refinitiv.
Methods
◦ Strategy
◦ Business analysis
◦ Workshops
◦ Customer Journeys
◦ Service blueprints
◦ Wireframes and Prototypes in Figma/FigJam
◦ Interviews with end-users
◦ Stakeholder management
◦ Presentations to management and/or departments
Roles
LSEG Migration
Alec's role involved systematically examining sections of the site to scrutinize both structure and content in collaboration with the page owners and relevant stakeholders. His task included analyzing analytics data to decide what could be removed or consolidated. Besides, he strived to understand the target user and their goals for the content.
Alec's role involved systematically examining sections of the site to scrutinize both structure and content in collaboration with the page owners and relevant stakeholders. His task included analyzing analytics data to decide what could be removed or consolidated. Besides, he strived to understand the target user and their goals for the content.
He conducted regular sessions with page owners, stakeholders, and content strategists. Based on their insights, Alec redesigned the pages with the end user in mind and incorporated new components, tweaks, and additions into the design system as needed. The final product can be viewed at LSEG.com.
Capital Markets Service Portal
Furthermore, Alec established a service portal for all business services within Capital Markets, a task that required coordination with multiple stakeholders. Operating within the basic Salesforce features, Alec generated multiple concepts, produced a high-level design, and collaborated with the development team to make the portal live.
Furthermore, Alec established a service portal for all business services within Capital Markets, a task that required coordination with multiple stakeholders. Operating within the basic Salesforce features, Alec generated multiple concepts, produced a high-level design, and collaborated with the development team to make the portal live.
Improving Customer Journeys for Several Capital Markets Services
Alec dedicated his efforts to mapping and improving several Capital Markets services. He accomplished this by creating a comprehensive service blueprint, mapping the entire process a user has to navigate. To gain a clearer perspective on the different personas, he conducted interviews with several external clients.
Alec dedicated his efforts to mapping and improving several Capital Markets services. He accomplished this by creating a comprehensive service blueprint, mapping the entire process a user has to navigate. To gain a clearer perspective on the different personas, he conducted interviews with several external clients.
Improving the Architectural Governance Process for Internal Architects
This task necessitated architecturally significant system changes to undergo a comprehensive procedure before they could be implemented. Alec mapped the entire process and created a service blueprint to visually represent the entire flow, including the background activities and major time-consuming elements. He conducted user interviews to understand different personas, their goals, pain points, and delighters.
This task necessitated architecturally significant system changes to undergo a comprehensive procedure before they could be implemented. Alec mapped the entire process and created a service blueprint to visually represent the entire flow, including the background activities and major time-consuming elements. He conducted user interviews to understand different personas, their goals, pain points, and delighters.
